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About

The team behind Zell Analytics.

A small team building diagnostic analytics for digital infrastructure — fibre networks, ISPs, data centres, towers and long-haul. We operate under StructureIt — an enterprise software and data company founded in 2006.

Why we exist

The same gap, in every business.

Zell Analytics was built by people who spent careers watching customers wrestle answers out of disconnected dashboards. That pattern repeats across every enterprise we see: granular data scattered across systems, reports describing what changed, and executives still asking what to do about it.

We started with fibre network operators where the gap was widest — dozens of operational and commercial systems, monthly reconciliation marathons, decisions waiting on analysts. The same is true across digital infrastructure. The platform reconciles that data once and returns drivers, risks and recommended actions in the format each audience already reads.

The team

Who you'll work with.

Co-founders with deep enterprise data and telecoms backgrounds, supported by data architects, engineers and analysts. Small enough to stay close to your team, experienced enough to deliver.

Llewellyn Watson
Llewellyn Watson
Co-Founder

Twenty-five years in financial technology. Previously co-founded DealX (Morningstar exit, 2025) and StructureIt (2006).

David Murphy
David Murphy
Co-Founder

Founder of Red Wind Capital. Twenty-two years in M&A and strategy with a focus in TMT. Previously at Standard Chartered (EMEA).

Reinhardt Eiselen
Reinhardt Eiselen
Data Architect

Cloud architecture and enterprise-scale analytics. Previously at Amazon.

Pieter Braak
Pieter Braak
Data Engineer

Data analytics engineering and end-to-end automation. Background in dashboarding and cloud infrastructure.

Tom Stevens
Tom Stevens
Business Analyst

Over twenty-five years of experience in financial analysis, reporting, and business intelligence across capital markets and financial services.

Take the next step

Let's talk.

Book a session with the team to walk through a live customer example and scope a pilot on your own data.